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Show Your Brand Some Love with a Brand Refresh!

Writer's picture: Emilie JonesEmilie Jones
6 days ago3 min read

Happy February, everyone! At K Marketing Co., we believe February isn't just about romantic love; it's also a great time to show some love to your brand. Just like any relationship, your brand needs regular attention and evaluation to thrive. This month, we're focusing on brand self-evaluation – a crucial process for ensuring your brand is presenting its best self to the world.


Think of it as a brand check-up. We're going to dive into a comprehensive checklist to help you identify areas for improvement and ensure your brand is making a strong, positive impression.


Before diving into your brand check-up, it's crucial to clear your browser's cache and search history. This ensures you're seeing your website and online presence as a new visitor would, rather than a cached version that might contain outdated information or formatting. Clearing your cache and search history provides a fresh perspective and a more accurate representation of how your brand appears to the public, leading to more effective and insightful evaluation results.


K Marketing Co. Brand Refresh Check-up List

Brand Check-Up Checklist:

1. Website Responsiveness and Usability:

  • Mobile and Tablet View: Grab your smartphone and tablet. Visit your website's homepage. How does it look?

    • Are there spacing issues? Text overflowing? Images distorted?

    • Is the navigation easy to use on smaller screens? Can you easily find what you're looking for?

    • Is the site loading quickly on mobile data?

  • Desktop View: While less of an issue, a quick check on desktop ensures nothing is drastically out of place.

2. Website Essentials:

  • Social Media Links: Are your social media icons present and functioning correctly? Click each one. Do they lead to the right profiles? Broken links are a major red flag.

  • Call to Action (CTA): Is there a clear and compelling call to action on your homepage and other key pages? What do you want visitors to do (e.g., "Get a Free Quote," "Shop Now," "Learn More")?

  • Contact Information: Is your contact information (phone number, email address, physical address if applicable) prominently displayed? Is there a dedicated "Contact Us" page with a contact form?

  • About Us Page: Is your "About Us" page up to date? Does it include:

    • Current staff photos?

    • A compelling brand story?

    • Information about your mission and values?

3. Local SEO and Online Presence:

  • Google My Business (GMB):

    • Do you have a GMB profile? If not, create one immediately.

    • Is all the information accurate (business name, address, phone number, website, hours of operation)?

    • What's your average star rating? Are you actively responding to reviews (both positive and negative)?

    • When was your last review? Encourage satisfied customers to leave reviews.

  • Map Listings: Search for your business on both Apple Maps and Google Maps.

    • Does your business appear correctly? Is the location accurate?

    • Are the contact details consistent with your website and GMB profile?

4. Social Media Audit:

  • Profile Completeness: On each social media platform you use:

    • Is your profile picture and cover photo professional and up-to-date?

    • Is your bio concise, informative, and engaging? Does it include relevant keywords and a link to your website?

    • Is your contact information accurate?

  • Content Strategy and Engagement:

    • Are you posting consistently and engaging with your audience?

    • Are you utilizing different content formats (e.g., posts, stories, reels, videos)?

    • Does your social media presence convey a current, active, and engaged image, or does it appear outdated and neglected?

5. Brand Messaging and Consistency:

  • Overall Messaging: Is your brand messaging consistent across all platforms (website, social media, marketing materials)? Does it clearly communicate your brand's value proposition?

  • Visual Identity: Are you using consistent colors, fonts, and imagery? This helps build brand recognition.

  • Tone of Voice: Is your tone of voice consistent and appropriate for your target audience?

6. Customer Experience:

  • Website Navigation: Is your website easy to navigate? Can visitors easily find the information they need?

  • Customer Service: How easy is it for customers to contact you? How quickly do you respond to inquiries?

  • Online Reviews: Monitor online reviews regularly. Address negative reviews professionally and use feedback to improve your services.


By conducting this thorough brand self-evaluation, you can identify areas where your brand is excelling and areas that need improvement. This proactive approach will help you strengthen your brand, attract more customers, and ultimately achieve your business goals.


Check-up complete but need help with a brand refresh?

Looking for expert support with your brand refresh? K Marketing Co. is here to assist! Contact us today for a consultation.





 
 
 

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